We are in a remarkable phase within the world of digital design. Artificial intelligence is evolving rapidly and is finding its way into almost every part of the creative process. Where I still had doubts a few years ago about the value of AI in animation, it has now become almost indispensable in certain areas. Especially when it comes to efficiency and accelerating workflows, the advantages are clear. Recently, I have been actively experimenting with various tools and appli

Werff Design testte Gaussian Splatting met Luma AI op een Moto Guzzi V9 Bobber. Door middel van honderden foto’s werd een 3D-pointcloud gegenereerd met verrassend realistische details. Een eerste test met eindeloze creatieve mogelijkheden.

Video projection on the Town Hall Square A highlight video of the projection For the kickoff of the anniversary year '200 years of seaside resort Zandvoort' , the Raadhuisplein was transformed into an impressive visual spectacle. Using projection mapping, the rich history of Zandvoort came to life on the facade of the monumental town hall. In a compact yet powerful six-minute show, the story of two centuries of development was told. From a modest coastal town to a renowned s

Een bijzonder project bij Werff Design: met Gaussian Splatting werd een persoon omgezet naar een 3D-model, geprint als persoonlijk ‘Oscar-beeldje’. Een creatieve mix van techniek, design en een uniek bedankje.

Professional design doesn't have to be expensive. Discover how smart planning, reusable formats, and consistent style guidelines can help you save money on graphic design and animation without sacrificing quality.

During the Lichtkunstfestival Slot Zeist in 2020, Slot Zeist became the stage for Jazzism, a projection mapping show developed by Werffdesign.

A good website is more than just aesthetically pleasing: it must generate conversions. Discover smart web design strategies like clear hierarchies, subtle animations, and social proof that immediately help convert more visitors into customers.

This project at Schloss Dyck shows that projection mapping does not need to be complex or large-scale to be effective. By keeping the visuals subtle and aligned with the environment, it enhances the atmosphere of the Christmas market without overpowering it. The strength lies in simplicity, thoughtful content choices, and the balance between light, movement, and architecture. As a result, even a minimal setup can create a memorable and immersive experience for visitors.

Animation makes your marketing stronger and more effective. Discover 3 practical tips: use animation to simplify information, attract attention on social media, and strengthen your brand identity with a consistent style. Directly applicable for SMEs.

During Illumina 2024, Schloss Dyck in Germany became the stage for Beyond Boundaries, a projection mapping show created by Werffdesign.

In 2025, branding will revolve around minimalist logos, sustainable colors, a dynamic brand identity, and moving elements. In this article, you'll discover the latest branding design trends that SMEs can apply practically to make their brands stronger, more modern, and more recognizable.

During Luminis 2025, the impressive Egeskov Castle was given a completely new identity. For this project, I developed Supergroove: an energetic and colorful projection mapping show where music, animation, and architecture merge into one seamless experience.

Animation can do more than just make a website look good. In this article, you'll discover how animation captures attention, explains complex information, and builds trust. Practical applications that ensure visitors stay longer and convert faster.

Drie afzonderlijke projection mapping projecten in Valkenburg laten zien hoe je met kleurrijke, abstracte visuals eenvoudig sfeer toevoegt aan een kerstmarkt en lichtfestival. Zonder complexe storytelling, maar met slimme content en consistente stijl, ontstaat een toegankelijke en visueel sterke beleving die de omgeving versterkt.

New animation techniques are making websites more dynamic and user-friendly. In this article, you’ll discover trends such as scroll animations, Lottie, 3D visuals, cinemagraphs, and explainer videos. Practical ideas that make SME websites more appealing, improve the user experience, and increase conversion potential.

Liquido shows how large-scale projection mapping can transform a building into a dynamic, immersive experience. By combining precise 3D mapping with playful, child-friendly visuals, the project brings architecture to life in a way that feels both engaging and accessible. The use of character, movement, and a strong visual theme ensures a cohesive experience, where technique and creativity work seamlessly together to create lasting impact.

Today, Werff Design installed a Bamboo Lab A1 3D printer – the smaller version of the P1S, but surprisingly powerful and precise. A smooth installation, strong performance, and a refreshing reminder of how much fun 3D printing can be.

Magicastle shows how projection mapping can create a magical and engaging experience without relying on complex storytelling. By focusing on playful visuals, fast-paced animations, and a child-friendly style, it captures attention and sparks imagination instantly. The strength lies in simplicity, variation, and atmosphere, resulting in a dynamic experience that feels intuitive, joyful, and memorable for a wide audience.

Strong visuals make all the difference on social media. In this article, we share 5 practical tips for SMEs to make their posts more visually impactful. From consistent branding and short, powerful copy to using animation, reels, and carousels—discover how smart visual communication can boost your reach and engagement.

This aquarium projection shows how a simple concept, combined with smart execution, can create a strong visual impact. With minimal resources, a convincing and engaging experience was created that immediately captures attention. The project highlights the power of recognizability, movement, and light, proving that effective projection mapping does not require complex setups or large budgets to be successful.