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New branding design trends for SMEs in 2025

  • Writer: Sjors van der Werff
    Sjors van der Werff
  • 9 hours ago
  • 2 min read

A strong brand is the foundation for recognition and trust. For SMEs, branding is often the key to greater visibility and differentiation. In 2025, we'll see several striking design trends that are both practical and inspiring. The good news: many of these trends are immediately applicable, even without a large marketing budget.


Abstract illustration with a sleek geometric icon in turquoise and gray tones, symbolizing minimalist logos on a light paper texture.

1. Minimalist and clear logos

In 2025 , simplicity and recognizability will be key. Logos will become cleaner, with fewer details, and often in one or two bold colors. This makes them more versatile for use across different platforms.



Abstract 2D illustration with geometric turquoise shapes in a leaf and circle composition, symbolizing sustainable and natural color palettes.

2. Sustainable and natural color palettes

More and more brands are opting for shades of green , earthy tones , and subtle natural accents. This aligns with the growing demand for sustainability and social responsibility.



Digital illustration with a central logo-like symbol and variations around it, in turquoise and liquid glass style, symbolizing dynamic branding.

3. Dynamic branding and variable logos

A flexible logo that adapts to different contexts is becoming increasingly popular. Think of a main logo with simplified variations for social media, app icons, or print.



Illustration featuring a central abstract logo and surrounding turquoise shapes suggesting movement, symbolizing an animated brand identity.

4. Animated brand identity

Moving logos and animated corporate identity elements are becoming the norm. A subtle animation can bring your brand to life and make an impact on social media and websites.



2D illustration with a large typographic symbol and geometric planes, in turquoise and gray, symbolizing typography as a brand identity.

5. Typography as a brand image

Strong, distinctive fonts are used as a recognizable part of the brand identity. Consider a bold font for headlines combined with simple body text, for a balance between professionalism and creativity.



Digital illustration of a geometric open book or screen with turquoise shapes escaping, symbolizing storytelling through visuals.

6. Storytelling through visuals

In 2025, branding won't just be about appearance; it'll also be about storytelling . Visuals and animations that communicate your company's mission and values will create a stronger connection with your target audience.



Why invest in branding trends now?

For SMEs, it's smart to embrace trends that are practical and relevant to their target audience. A modern, consistent look and feel not only increases recognition but also trust and conversion .


👉 Want to see how your brand could look in line with the latest branding trends? Contact Werff Design for an inspiring proposal.

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