Emerging animation techniques that can immediately improve SMB websites

Sjors van der Werff
Oct 16
2 min read

A modern website needs to be more than just informative. Visitors expect an experience that's not only clear, but also attractive and dynamic. Animation plays an increasingly important role in this. For SMEs, using new animation techniques can make the difference between a website that's merely viewed and one that truly converts.

Here are some trends we're seeing more and more often that are immediately applicable:

1. Scroll animations for storytelling

With scroll animations, you bring a story to life as the visitor moves through the page. This makes complex information more digestible and holds their attention longer. Take a look at Werff Design's homepage : although subtle, you'll see how elements subtly appear one by one, automatically directing attention to the places you deem important. This could, of course, be much more elaborate; it just depends on your goal.

Clean typography with abstract turquoise accents that emphasize the importance of short, powerful text.

2. Lottie Animations: Light and Scalable

More and more companies are using Lottie animations. These files are small, work smoothly on all devices, and add dynamism without slowing down loading time. Perfect for logo animations, icons, or product illustrations. Just click the bubble in the Lottie animation below.

Abstract illustration with geometric shapes and arrows that symbolize the power of animation and movement.

3. 3D visuals and interactive elements

3D models on websites are becoming increasingly accessible. Imagine a product that you can rotate or take apart. This gives customers a better view and increases engagement.

Geometric landscape with a windmill and turquoise accents that features subtle background animation and cinemagraphs.

4. Cinemagraphs and subtle background animation

A cinemagraph (a still image with a small moving element) draws attention without being distracting. Subtle moving backgrounds also create a modern look, if used in the right way.

Stylized web page with a play icon and turquoise accents that visualize an integrated explanatory video.

5. Explainer videos integrated into web design

A short explainer video can clearly explain complex services or products in just seconds. By cleverly integrating video into your homepage or product page, you increase the likelihood that visitors will understand your message and take action.

Why animation is becoming indispensable

Animation not only enhances a website's aesthetic value but also supports conversion. Moving images direct the visitor's attention, explain complex processes, and create a stronger brand experience.

👉 Want to discover which animation techniques are best for your SME website? Contact Werff Design or browse our case studies for inspiration.