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5 Tips for Better Visual Communication on Social Media

  • Writer: Sjors van der Werff
    Sjors van der Werff
  • Oct 9
  • 2 min read

Visual communication is playing an increasingly important role in how businesses present themselves. Especially on social media, the strength of your visuals determines whether your message sticks or gets swiped away in a second. For SMEs, this is a real opportunity to stand out and stay visible in a crowded online space.

At Werff Design, we help businesses every day with animation, graphic design, and web design. We often see that just a few simple adjustments in visual communication can make a big difference. That’s why we’re sharing 5 practical tips you can start applying right away.


Minimalist illustration of a brand palette with consistent colors.

  1. Consistent branding is key

Always use the same colors, fonts, and design elements in your visuals. This creates instant recognition and strengthens your brand identity. When a follower scrolls past your post, they should immediately think: “That’s from [your company].”



Sleek design with short, powerful text and images.

  1. Keep text short and powerful

Social media is all about speed. Long blocks of text on a visual make the message get lost. Let the image tell the story and use short, punchy sentences or keywords to support it.



Illustration of dynamic, moving shapes for animation.

  1. Use animation wisely

Moving images naturally draw attention. A short 2D or 3D animation can convey more in just a few seconds than a static image ever could. Think of a product demo, a quick explainer, or an eye-catching visual that instantly grabs attention in the feed.



Visual with overlapping screens that represent a carousel.

  1. Experiment with carousels and reels

Carousels and reels give you the chance to share more information in a playful way. A carousel is perfect for explaining a process step by step or showcasing multiple visuals side by side. Reels are great for short, powerful content with the potential to go viral.



Illustratie met verschillende beeldformaten voor social media.

  1. Optimize for each channel

A visual that works well on LinkedIn might not come across the same way on Instagram Stories. Always make sure your visuals are tailored to the format and style of the platform. This way, you avoid having parts of your design cut off or your content looking less professional.


Ready to take your social media to the next level?

With the right visual communication, you’ll not only increase your reach but also your impact. Want to explore how animation and graphic design can strengthen your brand on social media?


👉 Get in touch with us or check out our case studies for inspiration

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