Strong visuals make all the difference on social media. In this article, we share 5 practical tips for SMEs to make their posts more visually impactful. From consistent branding and short, powerful copy to using animation, reels, and carousels—discover how smart visual communication can boost your reach and engagement.

Werff Design created a 2D animation for Evides that clearly explains the rates. We started with a live storyboard at the client's location and then created a moving storyboard with a voiceover. This way, Evides knew exactly what to expect. After a feedback round, we refined the animation to create an engaging final product that communicates the message clearly, attractively, and effectively.

Werff Design developed the Stormmaand animation for Mediataal. Using a live-sketched storyboard, we immediately provided clarity and were able to adapt quickly. The result is a fluid 2D animation where color, shape, and movement converge to create a clear and engaging story.